DUPONT: TED: THE NOW MACHINE
R/GA NY ~ TED DuPont Dome Projection
In 2019, DuPont launched an integrated marketing campaign called “Invent a Better N:ow”. The goal? To reintroduce the nearly 217-year-old brand as a source of essential innovations that transform industries and everyday life.
For TED 2019 in Vancouver, Thinkingbox was asked to partner with R/GA to create a meditative 360 degree experience to support this campaign and really showcase DuPont’s innovation.
Check out this link to see it in CITU: https://vimeo.com/362919939
360 renders created in Maya/Houdini/Vray/Nuke/Kronos:
The actual images projected onto dome:
Full video was created @ https://www.rga.com/